BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//EuroSEAS 2026//EN
X-WR-CALNAME:EuroSEAS 2026
BEGIN:VTIMEZONE
TZID:Europe/Madrid
X-LIC-LOCATION:Europe/Madrid
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
DTSTART:19700329T020000
RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=-1SU
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
DTSTART:19701025T030000
RRULE:FREQ=YEARLY;BYMONTH=10;BYDAY=-1SU
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTAMP:20260604T064200
UID:euroseas-2026-advertising-health-medicine-and-politics-propaganda-and-public-health-in-colonial-and-post-colonial-southeast-asia
SUMMARY:Advertising Health, Medicine and Politics: Propaganda and Public Health in Colonial and Post-Colonial Southeast Asia
LOCATION:Classroom NT-115
DESCRIPTION:Blossoming in the modern capitalist era, public health as a cor
 ollary of the modern practice of medicine was built around public education
  and non-medical activities. Naturally, the establishment of colonial healt
 h services like the Netherlands East Indies B.G.D./D.V.G. between 1911-1920
  or the explicitly preventative institutions like British Malaria Advisory 
 Board in 1911 were critical developments in Southeast Asian public health. 
 In seeking the intertwined improvement of individuals’ health and that of t
 he broader public, strategies other than medical treatment of ailments were
  central, although it was often an integral part of these efforts. External
  agents, such as the Rockefeller Foundation played critical roles in shapin
 g new public health efforts aimed at increasing public awareness and involv
 ement. However, businesses were also related to public health activities, b
 eyond the well-known concerns of plantations for a somewhat-healthy, reliab
 le workforce; American insurance companies were interested in Rockefeller F
 oundation public health activities, while the Bandung Quinine Factory in In
 donesia engaged in advertising that went beyond mere selling of their flags
 hip product.\nTaking advertising and propaganda as key sites, this panel ex
 plores the nexus between public health, education, advertising, and propaga
 nda, as well as between corporate and public interests in Southeast Asia fr
 om the early 20th century through the cold war. How did corporate interests
  feed into the development of public health programs, and how did they bene
 fit? What public health related advertising strategies were adopted by phar
 maceutical companies? How did colonial, national or regional public health 
 efforts support development of pharmaceutical businesses? At times, public 
 health efforts extended into the political realm, as might be seen in chang
 es with independence and the advent of the cold war. What were the contours
  of propaganda and advertising activities for different problems such as ve
 nereal diseases, malaria, and nutrition, what were the possible solutions, 
 the cultural proclivities, and international politics surrounding these eff
 orts? In addressing these questions this panel will seek to expand explorat
 ions of public health propaganda during these early decades.\nThis panel se
 eks a broad geographical and topical representation, as far as possible in 
 a single panel, and hopes to foster new discussions about public health and
  propaganda in the first 7 decades of the 20th century.
URL:https://euroseas2026.org/panels/advertising-health-medicine-and-politics-propaganda-and-public-health-in-colonial-and-post-colonial-southeast-asia
DTSTART;TZID=Europe/Madrid:20260901T170000
DTEND;TZID=Europe/Madrid:20260901T183000
END:VEVENT
END:VCALENDAR